Monday, November 14, 2011

Direct vs. Indirect Marketing

Direct Marketing actively takes sales to the customer where as Indirect Marketing draws the customer in to the business place.   Both strategies have advantages and disadvantages. 

Direct Marketing
       Advantages--
            -Fast Results
            - PPC brings in targeted markets
            - Reliable
       Disadvantages
           - PPC can be Expensive
           - Skills required to be effective
           - People are suspicious of online advertising

Indirect Marketing
      Advantages
             - Inexpensive
             - Builds relationships and trust
             - Easy to find target market with Social Media (facebook, twitter)
             - Increases web presence, influence, and brand awareness
         Disadvantages 
             - Takes longer then Direct
             - Requires continuous time (responding on facebook, twitter)
             - People not looking to buy when on Social Media


                                                                      DIRECT
Which is better for you??
Posted by Kristen Emerson at 10:33 AM

7 comments:

  1. jadeDecember 10, 2016 at 11:17 AM

    they involve some sort of consumer participation and brand-consumer interaction, ranker media

    ReplyDelete
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