Indiduals Blogging

Individuals like you and I create blogs for others to read.  Many of the blogs are a free advertising for whatever is being blogged about.  For example those who blog about traveling will often include hotels they stayed in, restaurants they ate at, and activities they did while on vacation.  It is free advertising for the restaurants, hotels, and activities.  People value real peoples experiences when deciding where and what they will do on vacation.

What got me thinking about this is my Christmas vacation to Grand Cayman Island.  Although we already know where we are staying, my family has been trying to decide where we would like to eat and some of the activities we would like to do while there.  While researching I came across this blog.  http://www.travelblog.org/Central-America-Caribbean/Cayman-Islands/Grand-Cayman/blog-465157.html  The lady writing the blog told all about the places they visited while there and how they enjoyed them. 

Real life experiences impact the decisions people make regarding the some things.  Although the advertising is not through the specific company, it is still advertising for them (good and bad)