Do you ever see a coke or Pepsi can sitting on a desk during a movie? Do you ever notice the brand of computer a person has in a movie? This happens all the time. The company is paying to have their brand shown in movies. This is away of indirect advertising.
It is not an ad for the product but the product is featured in a high budget film. Those watching the movie will notice the product and be more interested in buying it. Individuals like the status of having something that was used in a movie.
This form of indirect marketing works for products that have the product/brand name on the item. For example in the movie Bedtime Stories featuring Adam Sandler there is a scene in the movie that is taped "in" home depot. Whether it is in Home Depot or not we don't know but a company is shown in the movie and that is advertising for the movie. In the clip above, Home Depot is shown at the 1 minute 35 second spot.
i hate when movies do this! its brainwashing!! how rude.
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